Corporate Logo and Coat of Arms Policy

Policy number: 2001-24

Effective date: November 8th, 2001

Last revision date: December 1, 2008

On this page

1. Subject
2. Purpose
3. Policy

1. Subject

County Coat Of Arms And Logo Corporate Usage Policy

2. Purpose

To establish a policy to govern the corporate use of the County Coat of Arms and Logo.

3. Policy

Provisions:

1) General
The Coat of Arms shall be used for the formal business of the County, while the Logo shall be used for purposes of marketing and promotion. This policy is written with the assumption that the lifespan of the Logo is considerably less than that of the Coat of Arms. The Logo is subject to change with future County marketing and branding initiatives.

2) Colour Scheme
Where at all possible, the full colour version of both the Corporate Logo and Coat of Arms shall be employed in all areas of use. Exceptions shall only be permitted in areas of use outside of the control of the Corporation; these areas include, but are not limited to, newsprint advertisements and other colour-limited processes.

3) Modification
Notwithstanding colour limitations, any modification of the fundamental design of the Corporate Logo and Coat of Arms is strictly prohibited.

4) Copyright
Use of either the Corporate Logo or Coat of Arms by the private sector, an individual, outside agency, organization or group is strictly prohibited without the approval of the Corporation of Haldimand County, in accordance with the Haldimand County Logo and Coat of Arms Non Corporate Usage Policy.

Areas of Use:

1) Corporate Stationary
Stationary of the Corporation shall display the Logo; this stationary includes, but is not limited to, letterhead, envelopes, business cards, fax cover pages, memorandums and reports.

2) Formal Business of the Corporation and County Council
Formal business of the Corporation and County Council shall employ the Coat of Arms; this business includes, but is not limited to, the Chain of Office, correspondence to senior officials, certificates, deeds, planning documents, plaques, awards and security labels. The formal use of the Coat of Arms in this area shall be at the discretion of the Chief Administrative Officer and/or the General Managers.

3) Marketing and Promotion
All marketing and promotion of Haldimand County shall employ the Logo; this area of use includes, but is not limited to, marketing programs and promotional materials associated with tourism, economic development and heritage and culture.

4) Special Occasion Acknowledgements
The Coat of Arms or Logo may be employed for acknowledgement of special occasions such as 50th, 60th or 70th wedding anniversaries or 90th or 100th birthday events.

5) Corporate Vehicles:
All vehicles of the Corporation (except emergency services vehicles and By-law Enforcement) shall display the Logo on the door(s) of the vehicles or the most appropriate location.

County emergency services vehicles will display the Coat of Arms on the door(s) of the vehicles or the most appropriate location and the relevant Emergency Services cresting in the most appropriate location.

County By-law enforcement vehicles will display the Coat of Arms on the door(s) of the vehicles or the most appropriate location.

6) Facility Signage:
Every attempt shall be made to standardize facility signage in terms of size, lettering and colour.
Only the Administration facility that houses the Council chambers shall prominently display the Coat of Arms on external signage.

Facilities that primarily serve ratepayers shall prominently display the County Name only on all external signage. These facilities include, but are not limited to, administration, public works and emergency services buildings, libraries and cemeteries. Use of the Coat of Arms and/or the Logo on internal building signage is also permitted.

Facilities that serve both ratepayers and visitors shall prominently display the Logo on all external signage. These facilities include, but are not limited to, museums, arenas and parks. Use of the Logo on outer doorways and internal building signage is also encouraged.

7) Welcome / Directional Signage
Outdoor welcome signage and tourism directional signage shall prominently display the Logo.

8) Corporate & Promotional Clothing
The Logo may be employed for Corporate and Promotional clothing.